CA Auto Bank and Drivalia alongside Rosso: innovation and solidarity to promote blood donation
CA Auto Bank and Drivalia are strengthening their commitment to social responsibility by supporting Rosso, the Italian startup that aims to innovate and make the entire blood donation chain more efficient. Through simple and intuitive digital tools, Rosso seeks to engage new donors and raise awareness among younger generations about a cause of great social value.
The collaboration with Rosso is part of the Digital Factory of CA Auto Bank and Drivalia — a program created to promote a culture of innovation and enhance the most dynamic and promising organizations in the area. A journey that places technology at the center, as a driver of positive and concrete impact on the community.
Fully aligned with our 2024-2026 Sustainability Plan, this partnership not only confirms our social commitment but also brings us closer to our target of increasing innovation projects and collaborations with startups by 75% (compared to 2023) by the end of 2026.
With this initiative, CA Auto Bank and Drivalia have chosen to support a project that combines digitalization and solidarity, addressing an increasingly urgent need: to encourage generational renewal among blood donors, whose average age today is around 50 years.
The partnership with Rosso represents a tangible example of how technology can become a tool for inclusion and social participation, bringing people closer to meaningful gestures through accessible and user-friendly digital experiences.
As part of this collaboration, CA Auto Bank and Drivalia employees will have access to Rosso’s EasyBlood platform, developed specifically for the Group, which will allow them to easily book their blood or plasma donation at any time.
Furthermore, two dedicated donation days will be held at the Rome and Turin offices, to facilitate employee participation and encourage everyone to contribute personally to a cause that saves lives.
This partnership reaffirms CA Auto Bank and Drivalia’s ongoing commitment to promoting high social impact projects, supporting startups that combine technological innovation with a positive influence on people and communities.
A simple gesture, a great difference.